The Export Strategy of PT. Dagsap Endura Eatore Yogyakarta for Entering Asean International Market
Penulis/Author
Prof. Dr. Ir. Dwidjono Hadi Darwanto, S.U. (1); Dr. Ir. Lestari Rahayu Waluyati, M.P. (2)
Tanggal/Date
2017
Kata Kunci/Keyword
Abstrak/Abstract
This study aimed to determine the position of PT. Dagsap Endura Eatore Yogyakarta and to formulate the export
strategy to enter the international market ofASEAN. The primary and secondary data were used in thisstudy. The SWOT
analysis, consisted of four indicators i.e strengths, weakness, opportunities, and threats, was used for analysis data.
The results showed that the total of weighting score for force factor of PT. Dagsap Endura Yogyakarta Eatore was
4.45; the vulnerability factor was 4.07; odds factor was 4.70; and threats factor was 4.11. The current PT. Dagsap
Endura Eatore Yogyakarta is in quadrant 1 (one) SWOT matrix that supports an aggressive growth policy (Growth
Oriented Strategy). Export strategy for PT. Dagsap Endura Eatore Yogyakarta should use the power, so that it can seize
the export opportunities to enter the international market of ASEAN
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