| Abstrak/Abstract |
The selection of retail store location is one of the most significant decisions in retail marketing mix, and a key element for the success of retail store. Some approaches have been implemented to find the best location for retail stores and this research focuses on a spatial approach to find the suitable and optimal location for retail store in Sleman District. This research uses a spatial analysis method, using overlay operation to find suitable location for retail store, and location allocation model to find selected optimal location for retail store in Sleman District. The criteria used are buffer of selected road networks, land use (cultivated area), existing modern stores service area, traditional markets service area, service area point of interest, natural disasters region, population density, and building parcels centroid. The result of the spatial analysis indicates 61 most suitable locations for retail store in Sleman District which are: Desa Sindudadi in Mlati Sub District, Desa Condong Catur and Catur Tunggal in Depok Sub District, and Desa Purwomartani in Kalasan Sub District. Furthemore five optimal locations: 1) Jalan Adisucipto, Desa Catur Tunggal, Depok, 2) Jalan Perumnas, Desa Catur Tunggal, Depok, 3) Jalan Road Ring Utara, Desa Condong Catur, Depok, 4) Jalan Mozes Ghatotkacha, Desa Catur Tunggal, Depok, and 5) Jalan Candi Sambisari, Desa Purwomartani, Kalasan. |
