Social Networking: Strategies for Exploring Innovation in the Indonesian Manufacturing Industry
Penulis/Author
MARIA PAMPA K (1); Prof. Wakhid Slamet Ciptono, MBA., MPM., Ph.D. (2); Prof. Nurul Indarti, Sivilokonom., Cand.Merc., Ph.D. (3); Boyke Rudy Purnomo, S.E., M.M., PhD., CFP (4)
Tanggal/Date
7 2022
Kata Kunci/Keyword
Abstrak/Abstract
In Indonesia, SMEs in the manufacturing sector are around 16.65 percent of the existing SMEs. The processing
industry is a variety of production activities that change the form of raw materials into finished or semifinished goods.
At this time, the Covid-19 pandemic has resulted in SMEs in the processing industry being unable to survive only by
exploiting existing businesses. Changes in demand and supply chains, require the industry to explore new things while
continuing to develop the business that is currently owned. This will be difficult for SMEs in Indonesia, because in
general, SMEs are family companies, with limited resources. To overcome the shortage of resources, SMEs need to
collaborate with external partners and form social networks. This study uses a survey method to analyze the influence
of networks on the competence of exploration in SMEs in the processing industry. From 100 respondents, it was found
that social networking has a positive effect on the competence of exploring innovation. This happens because from
social networks, SMEs can obtain additional resources, information, and new knowledge so that they can strengthen
exploration competencies.
