| Abstrak/Abstract |
A corporate press release is a keypublic relationstool, especially for companieswith high risks operating on a mass scale, such as coal mining companies. They aim to effectively maintain a good public image and minimizepublic backlash regarding companies’operations. Because of the importance of press releases, it is interesting to explore how companies employ careful linguistic choices in press releases is worth exploring. One of the aspects to analyze is the use of self-references in terms of theirformsandfunctions. This researchinvestigatesthe forms and functions of self-references in corporate press releases. The data for this research were obtained from English press releases published in 2019-2020 bytwo Indonesian coal mining companies, Adaro Energy LLC (Adaro) and Bumi Resources LLC (Bumi). A quantitative data analysis was doneusing WordSmith Tool Version 4(Scott, 2004) for the frequencies of self-references used in the press releasespublished by two companies. A qualitative analysis was alsoconductedto examine the functions ofself-references in the press releases. The resultsshow that the dominant forms of self-references used in the press releases of Adaro and Bumi are different. Moreover, different forms of self-references in press releases serve different metadiscourse functions. |
