Karya
Judul/Title #Research Methodology for Analysis of E-Commerce User Activity Based on User Interest using Web Usage Mining
Penulis/Author SAUCHA DIWANDARI (1) ; Ir. Adhistya Erna Permanasari, S.T., M.T., Ph.D. (2); Dr. Indriana Hidayah, S.T., M.T. (3)
Tanggal/Date 2018
Kata Kunci/Keyword
Abstrak/Abstract Visitor interaction with e-commerce websites generates large amounts of clickstream data stored in web access logs. From a business standpoint, clickstream data can be used as a means of finding information on user interest. In this paper, the authors propose a method to find user interest in products offered on e-commerce websites based on web usage mining of clickstream data. In this study, user interest was investigated using the PIE approach coupled with clustering and classification techniques. The experimental results showed that the method is able to assist in analyzing visitor behavior and user interest in e-commerce products by identifying those products that prompt visitor interest.
Rumpun Ilmu Teknologi Informasi
Bahasa Asli/Original Language English
Level Internasional
Status
Dokumen Karya
No Judul Tipe Dokumen Aksi
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