Pepper Auction Market Development Strategy in Sleman Regency
Penulis/Author
SITI AFNI ANISAH (1); Agus Dwi Nugroho (2); Dr. Ir. Lestari Rahayu Waluyati, M.P. (3)
Tanggal/Date
28 2020
Kata Kunci/Keyword
Abstrak/Abstract
The pepper auction market in Sleman Regency was formed in 2017. This market is becoming the main marketing line for all pepper traders in SlemanRegency because it is serving appropriate prices for the farmer. Some problems also appeared during the implementation of the pepper auction market. This study aimed to arrange an effective strategy in developing a pepper auction market in Sleman Regency.This study conducted from January to February 2020 involving 23 major traders who chosen by the census method and 6 stakeholders who chosen by purposive sampling technique. SWOT analysis was applied to arrange an effective strategy in developing the pepper auction market. The result showed that the most effective strategy used in developing the pepper auction market was the SO-Strategy, such as: improving product quantity and quality, improving the quality of services and creating good relationships with the assembly point management party and auction participants, and building an online product and price database system. The auction market management parties and some stakeholders are required to regularly monitor and assure the market system in conducting a market auction process appropriately. We also suggested to use modern technology devices to assure the auction transparency.
Rumpun Ilmu
Sosial Ekonomi Pertanian
Bahasa Asli/Original Language
English
Level
Nasional
Status
Dokumen Karya
No
Judul
Tipe Dokumen
Aksi
1
53_ Pepper Auction Market Development Strategy in Sleman Regency.pdf
[PAK] Full Dokumen
2
26156628.pdf
Dokumen Pendukung Karya Ilmiah (Hibah, Publikasi, Penelitian, Pengabdian)
3
similiarity SOCA.pdf
[PAK] Cek Similarity
4
Pepper auction market development strategy in Sleman Regency.pdf
