| Abstrak/Abstract |
Data shows that award-winning films are not always the best-selling film and vice versa. Therefore, it is interesting to investigate whether the director employ different art techniques for commercial and art film. The qualitative textual study examines the artistic treatments of both films and compares the narrative aspects of the story and the cinematic elements related to the film presentation techniques. The narratives aspects include (a) plot, (b) premise, (c) characters, and (d) conflict. The cinematic elements include (a) cinematography, (b) editing, (c) sound, and (d) setting. The result show that the director applies different art techniques for different films. For film oriented and commercial movie theaters, the narratives is more complex but presented in a cinematic that is easier for the audience to understand. For films in festivals, the narrative is more simple, but the cinematic aspect is more complex. This finding support the results of the data control, a combination of the best-selling and award-winning films, which shows that the film has a rather complex narrative and visualizations but is relatively easy to understand. |
