| Penulis/Author |
TRIFANDI LASALEWO (1) ; Ir. Subagyo, Ph.D., IPU., ASEAN Eng. (2); Ir. Hari Agung Yuniarto, S.T., M.Sc., Ph.D., IPU., ASEAN Eng. (3); Prof. Ir. Budi Hartono, S.T., MPM, Ph.D., IPU., ASEAN Eng. (4) |
| Abstrak/Abstract |
Previous studies of successful products have revealed three variables that directly contribute to the product success, including product characteristics, management & organizational characteristics, and marketplace characteristics. In addition, there are two variables that contribute indirectly to the product success, i.e. innovation and knowledge sharing within an organization. The objective of the current literature study is to construct a theoretical model that describes the correlation of these five variables with the product success. The model was formed through a deep literature search, which evoked all aspects (variables) contributing to the product success. The current study successfully produces a model that can be used to assess the product success, which is then tested using seven research propositions. |
