Marketing of Geopark Based on the Characteristic of Geopark Gunung Sewu
Penulis/Author
ZULFADLY URUFI (1); Prof. Dr. Lutfi Muta`ali, S.Si, M.T. (2); Dr. Andri Kurniawan, S.Si., M.Si. (3)
Tanggal/Date
15 2020
Kata Kunci/Keyword
Abstrak/Abstract
The geoparks development as a dynamic process from the internal and external aspects
need an adaptive planning frameworks to the level of change. The marketing of geoparks as one of
potential tourism needs strategic. The Gunung Sewu geopark’s marketing process needs to pay
attention to interaction between landscape and human activities in terms of utilising the potential of
Gunung Sewu Geoparks as a geological heritage which has science value, rarely has comparison
elsewhere, and it has aesthetic value on a various scale. This study investigated the factors
affecting geopark marketing based on the geopark characteristics using factors analysis. The result
shows that the characteristics of the geopark area, the management and the variety of the activity
and the interaction of individual such as visitors and the local community with the location
identified as the main factors affecting the marketing of The Gunung Sewu Geopark as
conservation area.
Rumpun Ilmu
Geografi
Bahasa Asli/Original Language
English
Level
Internasional
Status
Dokumen Karya
No
Judul
Tipe Dokumen
Aksi
1
3301-3310 (1).pdf
[PAK] Full Dokumen
2
marketing.pdf
[PAK] Cek Similarity
3
Zulfadly.pdf
Dokumen Pendukung Karya Ilmiah (Hibah, Publikasi, Penelitian, Pengabdian)
