| Abstrak/Abstract |
This research using phenomenological approach. The phenomenological qualitative analysis aims to figure out the meaning of compulsive buying according to the compulsive buyers. This research tries to expose compulsive shopping from various individuals’ perspectives. Understanding the meaning of shopping for the compulsive buyers will help to understand the behaviors of compulsive shopping.
This research applied in-depth interview to collect data from 8 respondents. The respondents were collected using snow-ball technique and selected using theoretical sampling. There are four processes in conducting phenomenological qualitative research i.e. epoche, phenomenological reduction, imaginative variation, and synthesis of meaning. The data analysis and interpretation processes, including bracketing, horizonalizing, and units meaning, aim to obtain textural description. Imaginative variation aims to obtain structural description and to combine textural and structural description to produce universal meaning and to represent the respondents thoroughly.
The findings of the research show that the compulsive buyers do compulsive shopping as a self-escapism. tors that may influence the compulsive shopping behavior are booster, trigger, and anti factors. The Booster factor is the internal factor that comes from personal traits of the aspects individual such as lacking of self-control, not learning from the experience, and having the tendency to show off. The trigger factor is the external factor that comes from environment, such as the availability of credit and loan facility, and family. The anti factor is the controller of one’s behavior such as religion and family value. Compulsive shopping |
