Impact of Gender and Information Layout on User Experience and Gaze Patterns in a Fitness and Diet App Interface
Penulis/Author
ATTAR HUSNA FATHIYA (1); Dr. Ahmad Nasikun, S.T., M.Sc. (2); Dr.Eng. Ir. Sunu Wibirama, S.T., M.Eng., IPM. (3)
Tanggal/Date
2024
Kata Kunci/Keyword
Abstrak/Abstract
Public interest in the mobile diet and fitness app
has increased since the Covid-19 pandemic. Despite this fad,
previous studies have not considered the impact of gender and
information layout of the app on user experience measured using
subjective and objective metrics. To solve this scientific gap, we
conducted a novel investigation on a mobile app interface using
eye tracking and the User Experience Questionnaire (UEQ). We
implemented the Design Thinking method to produce a realistic
fitness and diet app interface. The study evaluated two interface
designs with 56 participants, equally divided into 28 men and 28
women. The participants were assigned four different tasks to
complete. We found a significant difference in the Time to First
Fixation metric during the fourth task on different information
layouts (p < 0.05). In addition, we found that the grid layout was
superior to the list layout in visual search with faster search time
and fewer eye fixations. UEQ analysis reveals substantial gender
differences: men prefer the grid layout because it emphasizes
stimulation provided by the design. In contrast, women prefer
the list layout because it prioritizes an overall attractive design.
This study has successfully addressed the impact of information
layout and gender on user experience on a fitness and diet
app interface. Furthermore, this research serves as a valuable
resource for considering information layout and evaluating the
user experience of mobile applications using an eye tracker.
