Entrepreneurship Training on Product Manufacturing, Branding, and Marketing of Hand Soap Products for The Community in the Special Region of Yogyakarta
Penulis/Author
Dra. Ani Setyopratiwi, M.Si. (1); Prof. Dr. rer. nat. Karna Wijaya, M.Eng. (2); Prof. Dra. Wega Trisunaryanti, M.S., Ph.D.,Eng. (3); Prof. Dr. Triyono, S.U. (4); Prof. Dr. Iip Izul Falah (5); Drs. Iqmal Tahir, M.Si (6); Dr. Sri Sudiono, S.Si., M.Si. (7); Akhmad Syoufian, Ph.D. (8); Mokhammad Fajar Pradipta, S.Si.,M.Eng. (9); Dr. Aulia Sukma Hutama, S.Si., M.Si. (10); Dr.rer.nat. Niko Prasetyo, S.Si., M.Sc. (11)
Tanggal/Date
2023
Kata Kunci/Keyword
Abstrak/Abstract
As the COVID-19 pandemic emerged, hand soap demand is increasing compared to previous times.
People are expected to wash their hands at offices, shopping centers, hospitals, and other public areas
to prevent COVID-19 virus transmission. As the demand grows, there are more opportunities for
people in local communities to produce hand soaps contributing to the high-quality hand soap needs
fulfillment. The production method is effective, economically beneficial, and does not irritate the skin.
Thus, hand soap production training (both online and offline), branding, and marketing were provided
to achieve this objective. Several parties participated in the online activity, such as the Department of
Chemistry's Chemical Physics Laboratory Employees, the Maxi Consulting Team, and the Head of
HIPPI DIY--the event was also published in Majalah Kagama. The offline training was conducted in
Ganjuran, Sleman, and Kasihan Bantul, as the midwives and women's groups participated. The
branding and marketing training program had also been conducted four times (once online and thrice
offline), along with monitoring activities to track marketing progress
