| Abstrak/Abstract |
Purpose: This study was conducted to explore the threat of pictorial health warnings on cigarette packages. Methods: This research was a qualitative study with grounded theory approach, conducted in the districts of DepokSleman, Yogyakarta. The informants were residents in the Depok subdistrict. The number of informants were14 people. Informants were selected using maximum variation technique. The variations of informants were based on their knowledge, attitudes and smoking behavior. Data were collected by in-depth interviews and observations. Results: The perception of threats after seeing a picture warnings on cigarette packs were feelings of danger and fear, disgust, pity, worry, and mediocrity. The efficacy after seeing a picture warnings on cigarette packs was image believing and individual impact after viewing images. Conclusion: The threat of pictorial warnings are not only affected by the warning image itself but also the experience of the viewer and aspects of the warning image such as color, clarity of image, and message content. |
