Innovative learning techniques are needed, to match the expectations of the current
audience to improve business ethics education for the twenty-first century. One of the
innovative technologies which is believed to have a big effect on a bachelor’s degree is
augmented reality (AR). Incorporating AR into the modern education system is
expected to produce optimal augmentation in the learning and teaching environment.
This will have a large impact on increasing students’ moral imagination. This study
examines the use of AR-based behavior simulation, as an innovative technique for
learning ethics, to improve moral imagination. This study employs a 3 × 2 experiment
method, three training modes (AR-based behavioral simulation, paper-basedbehavioral simulation, and no training) and two times (time one and time two)
between- and within-subject factorial design. The subjects are 147 students on a
business ethics course. The result of this study reveals that the use of AR-based
behavior simulation can improve moral imagination
