Digital Behavior in Gastronomy Tourism: The Consumption Pattern of Millennial Tourists
Penulis/Author
SUCI SANDI WACHYUNI (1); Prof. Dr. Tri Kuntoro Priyambodo, M.Sc. (2); Dr.rer.pol. Dyah Widiyastuti, S.T., M.C.P. (3); Prof. Dr. Sudarmadji, M.Eng.Sc. (4)
Tanggal/Date
26 2022
Kata Kunci/Keyword
Abstrak/Abstract
This study aims to analyse the consumption behaviour of millennial tourists in gastronomic
tours starting from the stages before, during, and after gastronomic tours, especially in the use of
information technology.
This research is done in Yogyakarta and Solo between February
2021 and March 2021.
This research was conducted with a quantitative approach by collecting data using a
questionnaire distributed through an online survey. One hundred twenty-two respondents
participated and answered thoroughly. The data analysis technique used is Descriptive Statistics
and Regression Analysis.
This study shows that most millennial tourists use digital media intensely before, during,
and after a gastronomic tour. Digital media is used to find local culinary information and share
experiences. Other findings show that social media positively contributes to determining local
culinary purchasing decisions in gastronomic destinations by 38.5%
Conclusions: Millennial tourists usually use digital media pre-, on-, and post-travel. Digital media is
used as a source of trusted information and a tool for determining local culinary consumption.
Implications of this Study: This research provides theoretical implications which show that
millennial tourists have unique characteristics in every phase of gastronomic tourism. The practical
implication of this research is that the findings of this study can be used as suggestions and input
for local culinary entrepreneurs to adapt to the digital behaviour of millennial tourists. Entrepreneurs
and destination administrators must focus on digital media promotions to effectively reach millennial
tourists.
Rumpun Ilmu
Kepariwisataan
Bahasa Asli/Original Language
English
Level
Internasional
Status
Dokumen Karya
No
Judul
Tipe Dokumen
Aksi
1
30466-Article Text-57049-1-10-20220426.pdf
[PAK] Full Dokumen
2
220427-Publication_Certificate33.pdf
Bukti Published
3
Turnitin_Digital Behaviour in Gastronomy Tourism_pdf.pdf
[PAK] Cek Similarity
4
Digital Behaviour in Gastronomy Tourism- The Consumption Pattern of Millennial Tourists.pdf
