| Abstrak/Abstract |
The Covid-19 pandemic has created a significant economic recession in almost all countries in the world, including Indonesia. Almost all economic sectors experienced negative growth except for the agricultural sector with positive growth. One of the agricultural commodities suspected of experiencing rapid growth in demand is biopharmaceutical plants processed into herbal products as traditional herbal medicines. Consumers consume traditional herbal medicine intending to get the benefits of improving health, especially during this Covid-19 pandemic. This study aims to determine the factors that influence the consumption of traditional herbal medicine after the Covid-19 pandemic. This research was conducted in The Special Province of Yogyakarta with locations in all regencies and city and involved 85 respondents. The data used are primary data obtained through a questionnaire and analyzed using OLS regression. The dependent variable is the consumption of traditional herbal medicine. The independent variables include the number of male family members, the average age of family members, education, price of herbal medicine, consumption of herbal medicine before the pandemic, dummy having been exposed to the Covid-19 virus, cleanliness and characteristics of herbal medicine. The results showed that the factors that significantly affected the consumption of traditional herbal medicine were the price of herbal medicine, consumption of herbal medicine before the pandemic, and product characteristics. While the factors that had a significant effect on reducing the consumption of traditional herbal medicine were the average age of family members, and the dummy had been exposed to the Covid-19 virus. Other factors in the model do not affect the consumption of traditional herbal medicine in The Special Province of Yogyakarta after the Covid-19 pandemic. |
