Karya
Judul/Title Characteristics and Preferences of Chicken Meat Consumers Before and During Covid-19 Pandemic in Sleman Regency
Penulis/Author Swastanita Sri Setyanovina (1) ; Ir. Any Suryantini, M.M., Ph.D. (2); Prof. Dr. Ir. Masyhuri (3)
Tanggal/Date 2021
Kata Kunci/Keyword
Abstrak/Abstract People purchase and consume poultry meat to fulfill their animal protein needs. In early 2020, COVID-19 spread globally as well as in Indonesia, changing the social and economic conditions, which further affect people’s behavior in purchasing chicken meat. There were two types of this meat—broiler and free-range chicken—with different characteristics (attributes) that affect consumer preference. Consumers can choose chicken meat according to their needs and desires by considering its attributes. This study aims to determine chicken meat consumers' characteristics before and during the COVID-19 pandemic and the differences in consumer preferences for broilers and free-range chickens. The research was conducted in Sleman Regency from April to May 2020. The primary data was collected through an electronic form from 100 respondents chosen by random sampling. The descriptive analysis was employed to investigate chicken meat characteristics, and the Fishbein Multi-attribute was used to understand the consumer preference for chicken meat. The results showed that consumers continued to buy chicken meat during the COVID-19 pandemic but changed the amount of purchase and the purchase location. Two main attributes affecting consumer preferences, both for broilers and free-range chickens were the aroma and freshness. The third attribute affecting consumer preference for broilers (free-range chicken) was the meat color (halal status).
Rumpun Ilmu Sosial Ekonomi Pertanian
Bahasa Asli/Original Language English
Level Nasional
Status
Dokumen Karya
No Judul Tipe Dokumen Aksi
160713-218107-3-PB.pdfBukti Accepted
2JAE_characteristics n prefrences of chicken meat consumers before n during covid19 pandemic in sleman regency.pdf[PAK] Full Dokumen
3Bukti sertifikat akreditasi dan indexing Jurnal Agro Ekonomi.pdfDokumen Pendukung Karya Ilmiah (Hibah, Publikasi, Penelitian, Pengabdian)