| Abstrak/Abstract |
Abstract Purpose – This study aims to examine the relationship between artistic orientation and entrepreneurial performance and how other central entrepreneurial resources, namely, entrepreneurial orientation and ?nancialliteracy,affectthisrelationship. Design/methodology/approach – Regulatoryfocustheorywasusedtodevelopthemodel.Asurveyof 375small creative business entrepreneurs was conducted in Yogyakarta, Indonesia, anda hierarchical linear regressionwasusedfordataanalysis. Findings – Theresultsrevealapositivecorrelationbetweenartisticorientation,entrepreneurialorientation, ?nancial literacy and entrepreneurial performance. Therefore, artistic orientation affects a creative ?rm’s ?nancial and non?nancial performance. In addition, artistic orientation and ?nancial literacy provide a positive in?uence on the overall performance of a creative venture. However, the interaction effect of entrepreneurial orientation and ?nancial literacy on the artistic orientation – performance relationship – is invisible Practical implications – This research provides guidance on how creative ?rms may focus on the acquisition,developmentandprotectionofusefulresources,namely,artisticorientationand?nancialliteracy Originality/value – Thisresearchisthe?rstsystematicempiricaltestevaluatingtherelationshipbetween artisticorientationandentrepreneurialperformance |
