An Information and Marketing System for Agrocomplex Sector Based on Reliable Digital Technology as a Supporting Capacity for Food Security in a Force Majeure Event
The pandemic situation experienced by the world is currently threatening food security in various regions including Indonesia. As a strategic step to reduce the impact on the agricultural sector, it is necessary to accelerate information to support the stability of production and also to distribute production results. Digital media in agriculture are needed to provide education with a variety of contents, such as technical production, marketing, and agricultural finance information. The Faculty of Agriculture of Universitas Gadjah Mada (UGM) has supported digital information dissemination through the Desa Apps application. Desa Apps aims to be an application platform that provides agricultural extension and develops digital farmer communities. The information that has been carried out by Desa Apps so far includes agrocomplex sector (agriculture, animal husbandry, and fisheries) problems related to cultivation methods and obstacles faced in the land such as attack by plant pest and disease. As a digital media, the Desa Apps has educated farmers and aquaculturists. This study evaluates whether farmers and aquaculturists under the auspices of the Faculty of Agriculture are interested in being able to get an education and at the same time be able to market their product directly to consumers with one application, the Desa Apps. The findings of the study showed that the pandemic period greatly affected the incomes of the assisted target community, and they required media that can help market their product. The decline in turnover due to pandemic conditions reached 70% with an average decrease of 39.2%. The method of selling products has changed from conventional to online sales by 20% of the total respondents. Changes in sales methods occurred due to distribution limitations due to regional and activity restrictions during the pandemic. Therefore, it is necessary to optimize the Desa Apps application as a digital media to support food security.
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Bidang Pertanian & Perkebunan Lain yang Belum Tercantum
Bahasa Asli/Original Language
English
Level
Nasional
Status
Dokumen Karya
No
Judul
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artikel_merged (19).pdf
[PAK] Full Dokumen
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An Information and Marketing System for Agrocomplex Sector Based on Reliable Digital Technology as a Supporting Capacity for Food Security in a Force Majeure Event.pdf
[PAK] Cek Similarity
3
Lampiran 15 Surat Tugas.pdf
Surat Tugas / SK
4
Lampiran 15 bukti kinerja proposal.pdf
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